Post by jlukes074 on Jan 27, 2018 14:35:01 GMT -6
Is the keyword phrase relevant?
Does the keyword phrase really match what your business does or whom it targets? Years ago, someone told me he wanted to rank for “e-commerce.” It never occurred to him that this term might be a little broad. In a case like this, he should have considered “e-commerce” as part of a keyword phrase, like “e-commerce solution provider.”
Remember, though, that the keywords you choose must look like a natural part of what you’re writing. Also, keep in mind that spelling can make a difference. “Swing set” may be the preferred term for playground equipment, but many people search for “swingset.” You don’t want to use the “wrong” word and appear like you can’t spell correctly. (Though with something as common as “swing set,” you could probably go with a version on one page and another spelling on a different page.)
Does the keyword phrase really match what your business does or whom it targets? Years ago, someone told me he wanted to rank for “e-commerce.” It never occurred to him that this term might be a little broad. In a case like this, he should have considered “e-commerce” as part of a keyword phrase, like “e-commerce solution provider.”
Remember, though, that the keywords you choose must look like a natural part of what you’re writing. Also, keep in mind that spelling can make a difference. “Swing set” may be the preferred term for playground equipment, but many people search for “swingset.” You don’t want to use the “wrong” word and appear like you can’t spell correctly. (Though with something as common as “swing set,” you could probably go with a version on one page and another spelling on a different page.)